Professional REALTOR® Career Description

A. Computer Skills

• Word or Works Proficient
• Publisher
• Excel (Not Required But Recommended)
• Contact Management
• E-mail and Attachments
• A Willingness to Learn Technology Skills

B. Phone Skills

• Courteous in All Circumstances
• Speak Clearly and Concisely
• Pleasant Voice Modulation
• Ability to Learn Proven Scripts that Increase Effectiveness

C. People Skills

• No Fear of Prospecting for Buyers and Sellers
• Professional Personal Appearance
• Ability to Quickly Build Rapport
• Tremendous Follow-Up Skills
• Able to Prioritize and Set Goals
• Understand the Importance of Negotiation Skills
• Good at Problem Solving
• Flexible and Non-Judgemental Attitude
• Positive Talks and Walks
• Will not Infect or Affect Others Due to Personal Issues

Job Description

• Full-Time Prospecting and Networking for Buyers and Sellers
• Estimated Time Spent Prospecting: 50%
• Procure Saleable Listings
• Obtain One Transaction (List or Sale) within the First 90 Days and  Generate a Minimum cash amount in Gross Commision Sales in an  Anniversary Year.
• Understand and Abide by the Ohio State Laws, Commisioners  Rules and Regulations, as well as Local Association Rules.
• Uphold the REALTOR Code of Ethics.
• Behave in a Loyal and Trustworthy Manner when Representing  CENTURY 21 Real Estate Corporation and CENTURY 21 Twin Oaks.

A Brief Overview

I. Objectives:

• To determine your target market & reach out to your specific buyer pool
• To showcase the features of your unique home.
• To enhance buyer appeal

II. Tactics:

A. National Marketing Exposure

• CENTURY 21 Internet Marketing Program
• www.century21.com
• Century 21 Communities
• Neighborhood Profiles
• Email Communication
• CENTURY 21: the most recognized name in real estate.
• CENTURY 21 Global Referral Network
• CENTURY 21 Seller Service Pledge
• CENTURY 21 Quality Service Survey
• CENTURY 21 1-800-4HOUSES

B. Local Marketing Exposure

• Internet exposure on multiple website
• IDX - We share all our listing information through the MLS
• CENTURY 21 yard sign.
• Email Presentations to local agents working in market
• Agent & Office Preview
• Open House
• Akron Beacon Journal
• Harmon Homes Magazine

C. Internet Marketing Exposure

• Century21.com
• C21twinoaks.com
• C21ohio.com
• Ohio.com
• Enhanced features on Ohio.com
• Realtor.com®
• Enhanced features on Realtor.com
• Email presentation using reverse prospecting
• Harmonhomes.com

D. MLS (Multiple Listing Service) – marketing capability of MLS.

• IDX (or "Internet Data Exchange") allows MLS members to offer on their own Web sites a public search of live MLS data, including  their own listings and those of other IDX participants.

• Agents have the flexibility to manage any contacts as a prospect by selecting the Manage as Prospect option. They can save the  prospect's search criteria, keep track of listings the prospect might  be interested in, and enter comments and dates related to showing properties to the prospect. Additionally, agents can activate auto-prospecting so that listings that match the prospect's criteria will be automatically sent via e-mail to the agent & prospect.

• Agents can use the reverse prospecting results to contact the agent whose prospects' criteria matched your listing data. The  agent’s name, phone number, e-mail address (if available) and office display right on the search results screen.

E. Property brochure

• Information Immediately available at the property.
• Email presentation upon request.

F. Personal Service

• Customers can have confidence that Century 21 Twin Oaks is proactive and savvy about the Internet and takes the  connected consumer seriously as well as meets their online needs.  By taking advantage of the latest internet innovations, customers see considerable savings and speed whether buying or selling. We are immersed in this new market place. We are committed to being more responsive, and we understand that our customers are the “boss;” we will completely respect and guard their privacy.

• Personally manage all office inquiries regarding the property.

• Immediate Photo shoot so photos are available on line instantly.
 Open House 24/7. By including interior photos of your home, we can showcase it to internet shoppers all day, every day.

• Traditional Open House on Saturdays or Sundays, according to your  schedule.

• Offer additional services & programs that will help you save money and provide the highest level of service.
   o Mortgage Services
   o Home Warranty Protection
   o Home Inspection Services
   o Title/Escrow Services
   o Professional Moving Services

III. Evaluation:

• Weekly marketing updates either in person, by phone or email;according to your preference & schedule.
• Email communication & CC: all parties
• Market Analysis will be reviewed regularly.
• Online statistic and showing feedback provided upon request.

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